SupplySide WEST celebrated its 25-year anniversary bringing together over 1100 exhibitors and 15,000 attendees. Industry professionals came together once again to showcase their latest product innovations, better-for-you ingredients, sustainability efforts, and more. Some of the most innovative products we saw included dumplings in an algae-based wrap, plant-based jerky, and sugar-reduced donut holes. As an ingredient supplier to the industry, we are always on the lookout for the most popular ingredient trends to hit the show. There were 3 that we noticed this year that we cover in our SupplySide WEST 2022 recap.
This one should be no surprise. Consumers are consistently looking for ways to reduce their sugar intake by limiting or eliminating it from their diets. Exhibitors across the entire show floor tapped into this trend showcasing sugar-reduced samples including beverages, gummies, baked goods, and more. More often we found that the samples still contained “natural” sugar, but it had been reduced significantly.
This category continues to expand with consumers keeping issues such as sustainability and animal welfare top of their minds. Samples at the show included vegan gummies containing a mix of plant proteins and oat creamers which were sampled by multiple exhibitors, including us, at the show. One exhibitor was even handing out samples of oat-stuffed chocolate.
Vitamin & Supplement Ingredients
As the show states on its website, “SupplySide WEST is the premier gathering of health & nutrition professionals.” Therefore it attracts a large audience of supplement manufacturers. Exhibitors sampled vegetarian jelly beans, apple cider vinegar gummies, “eye care” gummies, and more. Postbiotics were something new to hit the show floor this year, marketed to help support the immunity system and the gut microbiome.
Looking to create or reformulate a more healthy and nutritious product? We can help. Our in-house R&D team works with companies to help them perfect their products. We can reduce or replace sugar, increase protein and fiber, and enhance flavor and texture in numerous product categories. View some of the inspiring products our team has created and/or contact us today to learn more!